Atlético de Madrid, a Spanish Football (Soccer) Team, plays in the top professional division of Spain’s soccer league, known as La Liga, is partnering with Chiliz, a sports blockchain to create Fan Tokens, a platform which will give their fans special approach to team merchandise, information and experiences.
According to a press release, Atlético de Madrid finished 4th in UEFA’s Club Coefficients rankings for 2019 and will be joining other football teams like Italy’s Juventus and London-based West Ham United on the Socio.com fan platform.
The Creators wrote :
“The Atlético de Madrid Fan Token will be priced at €2 and will be available exclusively through Socios.com in Autumn 2019 for the 19/20 season. Fan Tokens can also be hunted for free through the app’s augmented-reality geo-location feature Token Hunt.”
“Atlético de Madrid Fan Token holders will enjoy exclusive rights on the platform, including access to unique and exclusive experiences, promotions, draws, and polls.”
Merchandise by using tokens
Fans will also be able to get merchandise by using the tokens and exchange tokens with each other using the App.
Atlético de Madrid is one of the many Football Clubs that took to the blockchain in the past two years.
Alexandre Dreyfus, CEO, and Founder of Socios stated :
“Our ambition is to build the world’s biggest global football community and marketplace for football fans alongside demonstrating that blockchain and cryptocurrency is the trusted technology of the mainstream.”Alexandre Dreyfus
The platform avoids many difficulties of cryptocurrency trading and instead acts as more of a fan support system that happens to use fan coins. Users can earn more tokens by taking polls on the App and gain supremacy as they rise in the rankings of superfans.
This August, Manchester City, the English Premier League Football Club signed Superbloke, a blockchain Football Gaming Startup, as an official blockchain-based partner to target Asian Fans.