Binance’s cryptocurrency, Binance Coin (BNB) is the third crypto to receive a branded emoji hashtag following Bitcoin (BTC) and Crypto.com.
It was tweeted by CEO of Binance, Changpeng Zhao himself, showcasing the new emoji:
CZ appears to be visibly excited with the change, while tweeting:
Branded hashtags are a little known service provided by Twitter to high value brands.
While the only confirmed report cites costs of $1 million, that quote was for billion-dollar corporations during the Super Bowl. The price seems to be significantly lower for crypto companies, though it remains unknown.
The branded hashtag in Binance’s case appears to be part of a marketing push for its anniversary. The clue to this is the #BinanceTurns3 hashtag, which also includes the Binance emoji as the only specific hashtag to do so.
Binance appears to have also launched a viral marketing campaign to let users receive a Binance non-fungible token.
Participants must follow Binance on all major social media and share its content with the anniversary hashtag. The contest lasts for a week until July 7, one week before the actual anniversary on July 14.
It is likely that the cryptocurrency exchange wants to create buzz in anticipation of the date, and being the third crypto to receive the emoji hashtag can be helpful for that goal.
Source: Cointelegraph | Image: Unsplash
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