A South Korean Mobile Payments DApp is rolling out a back-to-basics “clicks and bricks” growth strategy to boost retail adoption. Terra Blockchain’s CHAI DApp is focusing on where customers actually transact to buy stuff, rather than an advertising blitz or sending an army of bots to make their case on social media. Daniel Shin, the Co-founder, and CEO of TMON said that customers are drawn to a network of popular online merchants accepting CHAI, including one of Korea’s large

Chai, a mobile payment application is launching mobile blockchain-based payments at 13,500 CU convenience stores in South Korea. According to an October 7 news release by Terra, a blockchain startup, Chai — which operates on the Terra blockchain, will now be accepted as a means of payment at the major convenience store chain. However, the application support will be added at CU by the end of 2019 following a partnership between Chai and convenience store operator BGF Retail,