The Crypto.com Chain token (CRO) has become the second cryptocurrency to receive an emoji hashtag on Twitter, as this follows a similar move for Bitcoin (BTC) in February.
It has been reported that since Thursday (June 11), tweeting the “#CRO” hashtag automatically adds the Crypto.com logo to it, similar to what happens when tweeting “#Bitcoin” or “#BTC.”
However, the company launched a promotional giveaway campaign in connection with the event.
As per the report, some members of the Twitter community expressed confusion as to why a relatively small project received a dedicated hashtag before others.
This appears to be part of a branded hashtag service offered by Twitter to major brands. It comes at a reported price of $1 million, though this is quoted for the traditionally competitive Super Bowl campaigns.
Kris Marszalek, the CEO of Crypto.com, said:
“We have a team that works relentlessly and creatively to drive engagement on Twitter.”
Also, Marszalek added that the response to the new hashtag was “beyond our expectations.”
It has been analyzed that some people called to “crowdfund” multiple hashtags for crypto projects like Ethereum (ETH).
On the other hand, Jack Dorsey, the CEO of Twitter, is heavily involved with Bitcoin through his company Square, which funds a portion of BTC’s development.
Thus, Dorsey has traditionally ignored all other cryptocurrencies by making it unlikely that another crypto hashtag will be introduced “organically.”
Source: Cointelegraph | Image: SCION SOCIAL
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