Eftpos Australia is the country’s leading point-of-sale technology provider.
Eftpos chief executive Stephen Benton says that the collaboration with Hedera is a part of a broader digital payments innovation strategy intended to modernize Australia’s payment sector.
The pilot aims to demonstrate how micropayments can be used to offer innovative payment solutions, such as:
“pay per page content or streaming services on a pay-per-second basis.”
The proof-of-concept will be powered by an Australian dollar stablecoin through Hedera’s consensus service.
Robert Allen, Eftpos’ ‘Entrepreneur in Residence’ and the deputy chair of Blockchain Australia, described the proof-of-concept as part of a diversification strategy the firm has been developing “over the last year or two.”
“Diversification for Eftpos means getting on the front foot in terms of the future, it’s about how innovation is flooding into the payments space, and how we can stay one step ahead of all of that.”
Allen said that Eftpos sought to partner with Hedera a few months ago due to their:
“professionalism, enterprise-grade technology, and growing governance council.”
“You can’t really argue against a governing council that are actually part-owners of a company, [and] that includes Google, FIS, Boeing, Tata, Deutsche Telekom and the list goes on.”
Allen described some of the applications that the payments firm envisages for its stablecoin-powered micropayments system in the future, emphasizing opportunities for “pay-per-view on a page-by-page basis” and “getting behind paywalls and subscriptions.”
Allen predicts that Eftpos will explore “realtime payment for streaming of content,” in addition to “subsidy payments [to consumers] for listening to or watching content in real-time.”
Allen also suggests that exploring DLT-powered micropayments will position Eftpos to respond to innovations in the sphere of smart cities, driverless cars, and other innovations in the arena of automation.
Hedera’s CEO Mance Harmon said:
“Micropayments have always been a great use-case for Hedera, because it allows us to showcase the unique properties of the underlying hashgraph consensus algorithm — low fees, incredibly high throughput, and instant finality of consensus on transactions.”
“We believe that as Hedera continues to tear down the barriers to practical, affordable micropayments, we will see this model adopted by many different types of content and other providers, and replace antiquated subscription or advertising models.”