IBM Food Trust Blockchain Platform Onboard French Manufacturer To Enhance Supply Chain
IBM Food Trust Blockchain Platform Onboards French Manufacturer To Enhance Supply Chain
February 7, 2020
IBM Food Trust Blockchain Platform Onboard French Manufacturer To Enhance Supply Chain
IBM Food Trust Blockchain Platform Onboards French Manufacturer To Enhance Supply Chain
February 7, 2020

IBM Food Trust blockchain platform has onboarded one more French manufacturer seeking to enhance the transparency of product provenance and supply chain.

On February 4, it has been reported that the Avril Group, a vegetable oil, eggs, and protein manufacturer, and the owner of brands Matines and Lesieur, has begun using the IBM Food Trust network to ensure traceability of its products.  

However, by applying blockchain, the Avril Group expects to make improvements in its corporate social responsibility, especially when it comes to sectors such as quality livestock and the consideration of animal welfare.

Matines is looking to advance customer experience, providing greater transparency through a QR code printed inside the egg box, which directs customers to an application containing a wide range of data related to the eggs they consume, from the way the hens are fed to the date of dispatch to the warehouses of the distributors.

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In January, CHO, one of the largest olive oil producers in the southern Mediterranean, announced that it is using IBM’s blockchain technology to provide traceability for its Terra Delyssa extra virgin olive oil.

Ramesh Gopinath, the Vice President of IBM Blockchain Supply Chain Solutions, said:

“The best part of the IBM Food Trust network is its ability to connect members of the supply chain together, like the end consumer with the farmer. CHO has done just this, as every entity involved can share data, which not only provides traceability and food information, but also shows where food trust is heading in general.”

Food manufacturers have been actively pursuing blockchain adoption, in recent months. Retail giants Carrefour and Nestlé began using IBM’s Food Trust blockchain platform to track the supply chain of the milk-based formula for infants, last November.

Thus, firms aim to advance consumer confidence in product quality.

Source: newsroom.ibm.com | cointelegraph.com


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Ishita Bora

Ishita Bora is a Senior Content Creator at Digital Notice Media Labs with an experience of 1 year. She has completed her Master's Degree in Language and Linguistics in 2019 from Gauhati University, India. Her interest lies in blockchain technology and cryptocurrency space, as she loves writing about blockchain and other blockchain-related articles. Currently, she is working on blockchain-based news, reviews, featured articles, and guides.
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