Chiliz.net, a sports blockchain venture and crypto exchange, has listed Juventus Fan Token (JUV), a blockchain token released by Italian professional soccer club, Juventus, in collaboration with sport-focused token platform Socios.com.
On April 15. Chiliz stated in an announcement that the JUV listing marks the introduction of a new tradeable class of digital asset, Chiliz said in an April 15 announcement.
The launch marks the introduction of a new tradeable class of digital asset, where price will be defined by market demand arising from factors including fan sentiment, results, tournament victories and transfer window activity.
The firm highlighted in its statement that:
“Fan Tokens for FC Barcelona ($BAR) Paris Saint-Germain ($PSG), Atlético de Madrid ($ATM), A.S. Roma ($ASR), Galatasaray ($GAL) CA Independiente ($IND) and esports giants OG ($OG) will go live on Chiliz.net in the coming months. Trading of many more Fan Tokens from the world of sports & entertainment is expected in 2020.”
Chiliz claims to be the world’s first ever crypto exchange for sport tokens.