Juventus Offers Digital Trading Cards Of Its Players Through Blockchain-Enables Platform Sorare
Juventus Offers Digital Trading Cards Of Its Players Through Blockchain-Enabled Platform Sorare
February 21, 2020
Juventus Offers Digital Trading Cards Of Its Players Through Blockchain-Enables Platform Sorare
Juventus Offers Digital Trading Cards Of Its Players Through Blockchain-Enabled Platform Sorare
February 21, 2020

Juventus, the Italian soccer team, would be offering digital trading cards of its players through the blockchain-enabled platform Sorare. Though it has a number of traditional collectibles available for purchase by its fans, this week it’s taking them into the digital age.

On February 19, it has been reported that Sorare will provide digital cards that soccer fans can collect and trade by using Ethereum technology. The cards function like non-fungible tokens and will feature star players like Cristiano Ronaldo.

However, used in conjunction with the platform’s fantasy soccer game, the cards can be used to create teams, compete in tournaments for cryptocurrency prizes, and trade in secondary markets.

According to Sorare, some of the rare cards have sold for over $2,000.  

Nicolas Julia, the CEO of Sorare, said:

“We are very proud to have signed this agreement with such an Italian heavyweight. We see this as a new key step in our vision to onboard the best soccer clubs from around the world and bring blockchain-gaming to football fans around the world.”

Image: desktopimages.org

This is hardly Juventus’ first foray into crypto and blockchain.

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Thus, in December 2019, the team announced that they would release their own blockchain token with Socios for fans to participate in voting and polling. FC Barcelona followed suit in February, partnering with Chiliz to create the Barca Fan Tokens.

Source: cointelegraph.com


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Ishita Bora

Ishita Bora is a Senior Content Creator at Digital Notice Media Labs with experience of 1.5 years. She has completed her Master's Degree in Language and Linguistics in 2019 from Gauhati University, India. Her interest lies in blockchain technology and cryptocurrency space. She loves writing about blockchain and other blockchain-related articles.