Measure Protocol partners with Broccoli
Measure Protocol Partners With Broccoli To Build Research Community For Cannabis Users
November 17, 2019
Measure Protocol partners with Broccoli
Measure Protocol Partners With Broccoli To Build Research Community For Cannabis Users
November 17, 2019

Measure Protocol, a blockchain-based data marketplace, and Broccoli, a cannabis-oriented survey rewards app, will jointly establish a research community for cannabis users.

On November 12, it has been reported that the companies will use the new community to survey consumers, collect data and make reports dedicated to cannabis use and the industry.

In doing so, the parties intend to discuss the benefits of cannabis, debunk or prove myths surrounding it, and make the collected information available to the public.

Phillip Olla, the Co-CEO of Audacia Bioscience, which developed the Broccoli brand, said that blockchain technology will enable the firms to collect data about cannabis use in a transparent and credible manner, which will help bring cannabis into the mainstream.

Olla stated:

“It’s time to bring cannabis to the mainstream. Part of achieving this goal means gathering insights from cannabis users, making them feel welcomed and heard.”

Phillip Olla

He added:

“Measure allows us to do this by providing a blockchain enabled, fully developed ecosystem so we could ramp up faster, more efficiently, and with confidence. Our new online community is based on transparency, inclusivity and credibility – all things that are incredibly important to our audience.”

Phillip Olla

Likewise, other cannabis industry stakeholders have been applying blockchain to different aspects of their business. In late September, Aeternity, a decentralized application-focused blockchain, revealed that it will use blockchain to track the supply chain of Uruguay Can, a Montevideo-based medical and recreational cannabis producer.

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However, TruTrace Technologies Inc., a Blockchain tracking startup, partnered with Deloitte, a Big Four auditing firm, to track cannabis using blockchain technology. The system is set to employ the technology to track the plant from seed to sale, in order to guarantee that customers and retailers know the history of the product.

Similarly, Security Matters, an Australian Securities Exchange-listed firm, filed a patent application in the United States for a blockchain system to securely manage the cannabis supply chain.

Thus, the proposed system could be applied to mark, track and manage the supply chain for cannabis plants, products, and cannabis-derived ingredients.

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Ishita Bora

Ishita Bora is a Senior Content Creator at Digital Notice Media Labs with an experience of 1 year. She has completed her Master's Degree in Language and Linguistics in 2019 from Gauhati University, India. Her interest lies in blockchain technology and cryptocurrency space, as she loves writing about blockchain and other blockchain-related articles. Currently, she is working on blockchain-based news, reviews, featured articles, and guides.