Nestle And Carrefour Blockchain
Nestle And Carrefour Teams Up To Track Infant Milk Products With Blockchain
November 17, 2019
Nestle And Carrefour Blockchain
Nestle And Carrefour Teams Up To Track Infant Milk Products With Blockchain
November 17, 2019

Nestle and Carrefour, the two food giants, teams up to track infant milk products with blockchain and provide consumers with data on their origins and movements “from dairy to shelf”, as the two companies are based on IBM’s Food Trust platform  

On November 14 (Thursday), Carrefour said that the GUIGOZ Bio 2 and 3 infant milk ranges will be recorded on the blockchain platform as a means to provide consumers with more information on the milk origins and transparency on product checks.

Nestle And Carrefour

However, customers will be able to scan a QR code on the milk’s packaging to access a range of information.

The firm said:

“Blockchain technology enhances transparency and advances the food transition for extremely high-quality products, which parents expect for infant nutrition. For Nestle and Laboratoires Guigoz, this innovative blockchain technology creates a new benchmark for transparency and the high standards of care required to ensure the quality of their products.”

Likewise, such schemes may have an element of marketing, there’s no doubt that breakdowns in food safety, such as China’s melamine-adulterated milk scandal and the more recently reported Polish distribution of diseased meat have raised concerns over what they are being fed.

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Other major firms like Cargill and Walmart which have moved to utilize blockchain technology, can ease those concerns, in theory, providing consumers with immutable proof that their food comes from where it’s supposed to and has not been adulterated along the way.

Nestle and Carrefour

Thus, in February 2019, Emmanuel Macron, the President of France, called for increased use of data technologies such as blockchain in the EU, in part to address concerns over food traceability.

Source: theguardian.com | coindesk.com


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Ishita Bora

Ishita Bora is a Senior Content Creator at Digital Notice Media Labs. She has completed her Master's Degree in Language and Linguistics in 2019 from Gauhati University, India. She is an archetypal writer, who loves to create her own little world with words and locutions. Apart from this, her interest lies in blockchain technology and cryptocurrency space, as she loves writing about blockchain and other blockchain-related articles. Currently, she is working on blockchain-based news, reviews, featured articles, and guides.
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