Kevin Roose, the technological columnist at New York Times, got to experience great results for trying his hands on the booming NFT bandwagon.
He published an NFT column titled “Buy This Column on the Blockchain!” on March 24. Keeping it up for a 24-hour auction in Foundation, Kevin Roose successfully raised over $550,000 for charity on March 25, where the victorious investor was a Dubai-based production company, 3F Music.
His column started with:
Normally, I’m not allowed to make sales pitches in my columns. But this time is an exception, because what’s for sale is the column itself. That’s because I’ve decided to enter the freewheeling world of nonfungible tokens, or NFTs, the newest frontier in the cryptocurrency gold rush. This is my first experiment — a column about NFTs that is, itself, being turned into an NFT and put up for auction.
After beholding all the crazy rage on the digital tokens, on NFT making a drastic change in the celebrated personalities, he thought to himself as mentioned in the column:
Why should celebrities, athletes and artists have all the fun? Why can’t a journalist join the NFT party, too? So I decided to turn this column into an NFT and sell it on the open market.
His objective behind the generation of the NFT was for a noble cause. He mentioned that the revenue generated “will go to The New York Times’s Neediest Cases Fund, a 110-year-old effort started by the former Times publisher Adolph S. Ochs that supports charitable causes in New York and beyond.”
Pui-Wing Tam, Technology Editor of The New York Times, happened to tweet the winner’s opinion on the reason behind buying the NFT.
In the column, he gives a detailed explanation about NFT, its benefit of using it like “trading cards”, its immutability nature, as it “can’t be deleted or counterfeited”, his column didn’t miss to bring up the NFT artists like Beeple, Pepe The Frog, NBA TopShot, Kings of Leon.