PepCoin Pepsi
Pepsi’s ‘PepCoin’ is not a New Cryptocurrency
October 18, 2019
PepCoin Pepsi
Pepsi’s ‘PepCoin’ is not a New Cryptocurrency
October 18, 2019

PepsiCo, the FMCG giant, recently announced a new rewards program called ‘PepCoin’ last month in conjunction with PayPal and Venmo.

Many people believe that one of the main drivers for mass adoption is major corporations launching their own cryptocurrencies. But, that is not going to be Pepsi just yet despite what some have suggested.

But, some people who wrongly assumed that Pepsi had begun its foray into the crypto world, PepCoin is not a cryptocurrency.

It’s not really anything, in fact, it is a marketing ploy designed to incentivize purchases. Consumers simply rack up reward points when they scan product barcodes to exchange for cash in their PayPal or Venmo accounts. 

However, PepCoin has its very own website which describes the process of acquiring these new ‘PepCoins’

PepCoin’s name may feel somewhat misleading to a lot of people, particularly in the blockchain space. It certainly seems as if the company is boosting off of the trending cryptocurrency phenomena by adding the word “coin” in its name, in the hopes of appealing to the younger tech-savvy demographic.

ALSO READ :  Binance Adds Support For Tezos Staking At Zero Fee

Likewise, it also seems feverishly complicated. If customers want to earn cashback, it’s not as simple as buying a Pepsi product. They have to buy the right pair of products including a soft drink and a Frito-Lay snack in order to qualify for the rewards scheme. Not ideal if they are only planning on purchasing single items.

Actually, customers also need a Venmo or PayPal account. Then, they have to create another account with Pepsi and link that to their Venmo or PayPal, all to earn 37 cents each time they buy the right pair.

It has been established that PepCoin is not going to spread any awareness for cryptocurrencies (but, people see it as a cryptocurrency). It is also not going to get very far on a global scale since it is only valid in the US.

ALSO READ :  Crypto Exchange Gemini Adds Support For Three More Tokens – Dai, Chainlink, And Orchid

Thus, it has been also said that if a loyal customer bothers to jump through all the hoops they need to earn these new PepCoins, they would better be sure to keep buying. If their account is inactive for over 120 days, they will be charged 25 cents.


Crypto News Point a news platform of Digital Notice Media Labs is primarily a regular publication of information, commentary and articles focused extensively on fintech, blockchain technology, cryptocurrency, blockchain-based tokens, cryptocurrency market trends, and trading strategies. We do not provide individually tailored investment advice and does not take a subscriber’s or anyone’s circumstances into consideration when discussing investments, nor is Crypto News Point registered as an investment adviser or broker-dealer in any jurisdiction. Information contained herein is not an offer or solicitation to buy, hold, or sell any digital assets.

Affiliate Disclosure: To help support the work we do here at CNP, we often link to products and deals from around the web. Should you buy some of these, we may get a portion of the sale.

We in generally gather content from the major websites. In every article there is always a clear link and attribution to the source publication. If you have any issue with any of our published content taken from your site, kindly let us know so that we can take appropriate action. In any case, the content of the pages of this website is for your general information and use only. It is subject to change without notice.

You May Also like

Ishita Bora

Ishita Bora is a Senior Content Creator at Digital Notice Media Labs with an experience of 1 year. She has completed her Master's Degree in Language and Linguistics in 2019 from Gauhati University, India. Her interest lies in blockchain technology and cryptocurrency space, as she loves writing about blockchain and other blockchain-related articles. Currently, she is working on blockchain-based news, reviews, featured articles, and guides.