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Alphabet Explores Integrating Blockchain Technologies Into Flagship Products And Services



Sundar Pichai, the CEO of Alphabet, Google's parent company, the company is exploring integrating blockchain technologies into its flagship products and services.


It has been reported that Pichai said there are several "areas of interest" for Alphabet, hinting at augmented reality and exploring how blockchain technology may be utilized to power computing and service layers like YouTube and Google Maps.


He added:

"Any time there is innovation, I find it exciting, and I think it is something we want to support the best we can [...] The Web has always evolved, and it’s going to continue to evolve, and as Google, we have benefited tremendously from open-source technologies, so we do plan to contribute there."

However, Pichai also noted that Google's cloud team, a new company area that competes with the likes of Amazon Web Services and Microsoft, is exploring how to fulfill customer demands through blockchain-based platforms. These are just the initial ideas Alphabet has made regarding the new decentralized web.

The report said that other organizations, including prominent Silicon Valley IT titans, have been far more proactive in adopting Web3 than Google. Block, Twitter, Microsoft, and Meta have unveiled their plans for Web3 and services that utilize cryptocurrencies. As reported, Polygon (MATIC) teamed up with a Reddit co-founder to launch a $200 million Web3 gaming project.


Thus, Google has remained on the sidelines until now. Pichai would not address Google’s cryptocurrencies efforts during the call. Twitter has plans to integrate digital currencies into the platform's creator tipping service. Meta had similar expectations for the Diem stablecoin project, which was ultimately canceled.


Source: Cointelegraph


 

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