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Animoca Brands And Planet Hollywood Group Launch CLUB 3 Through Meta Hollywood

Updated: Mar 31, 2023

Animoca Brands and Planet Hollywood Group (“Planet Hollywood”), announced the launch of CLUB 3, through their joint venture Meta Hollywood.

It has been reported that Club3 is a private, members-only club launched by Animoca Brands and “Planet Hollywood” through their joint-venture Meta Hollywood. It will be located on Sunset Boulevard in Los Angeles, California, and will welcome its first guests in the second half of 2023. Ultimately, it intends to become the physical meeting place for the community involved in Web3, NFTs, and open metaverse industries.

However, the first CLUB3 location will be a 10,000-square-foot facility consisting of diverse dining options, including a main dining room and a rooftop restaurant, along with bars and a cocktail lounge, meeting rooms, karaoke rooms, and other facilities. CLUB 3 will offer areas dedicated to special events (community meetups, talks, experiences, seminars, and AMA sessions…).

The report said that Animoca Brands and Meta Hollywood plan to expand CLUB3 all around the world. New iterations of the club will pop up in the most prestigious locations, from Paris to New York, Tokyo, Miami, or Hong Kong.

Likewise, CLUB 3 will be integrating Web3 mechanics into the club’s operations. The community will be involved in collaborative promotions for certain NFT projects and membership holders. Members will also have the possibility to vote on seasonal menus, and specialized perks.

With Meta Hollywood CLUB3, Animoca Brands and Planet Hollywood will offer Memberships that will be available as mintable NFTs. There will be four options: Founding, Social, Global, and Corporate. They will grant various perks besides access to amenities and connexions with the other members of the club.

The Social Membership is the most basic one. It will provide its owner access to one specific CLUB3 location. The Founding Membership will grant special benefits such as access to a private founders-only lounge and other benefits. It will be limited to a small number of members for each club. The Corporate membership will give access to even more VIP features.

Thus, Meta Hollywood is a community-first ecosystem for entertainment fans and creators, which wants to bridge real-world entertainment experiences and digital assets through NFTs. Therefore, the ambition there is to democratize the entertainment universe and empower movie lovers.

Source: NFT Evening



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