Earlier this week, CEO of Atari, Frederic Chesnais had joined the WAX Advisory Board while bringing leading industry players such as Google, Microsoft, Marvel Games, Magic Leap, and William Shatner as members.
We're excited to finally unveil our latest partnership with @WAX_io! With this collaboration, Atari is bringing its legendary #videogames further into the vastly expanding world of #blockchain and #NFTs. pic.twitter.com/9raXtwZKra — atari (@atari) July 15, 2020
Atari has developed classic videogames such as Pong, Space Invaders, Tetris and Pac Man.
Over the past two years, Atari has been eyeing on blockchain in bringing the most popular mobile video games onto the blockchain such as:
RollerCoaster Tycoon Touch (19 million downloads)
The video game company has also formed an alliance with the blockchain-powered virtual world- The Sandbox (TSB) in creating an Atari-themed virtual theme park.
The Sandbox already sold over $1 million of virtual lands rolling over three major pre-sales. The recent one was sold out in just five hours while bringing a whopping 3,400 ETH ($800,000).
Land near the Atari park was sold at a premium.
Besides that, Atari has been also in the process of developing two crypto assets:
Atari tokens would be used across platforms with priority given to online casinos.
In June, an announcement stated that Atari tokens could also be used for shopping and gaming in addition to betting through its partnership with Unikrn.
In March, Atari held a successful equity round raising $3.71 million. The video gaming giant will hold a public offering of its Atari token, scheduled for September 2020.
Host of CNBC Trader Ran Neuner took to twitter to point out that traditional and mainstream companies are flocking over blockchain instead of the other way round:
I love this. Instead of @WAX_io announcing a partnership with @atari, @atari is announcing a partnership with a blockchain company! More of this please! https://t.co/MHKXROXInG — Ran NeuNer (@cryptomanran) July 16, 2020