It has been reported that the football league launched Ripper Skipper 2022 through its AFL Mint program, allowing people who joined the “allowlist” to purchase one of 3,800 packs reserved for the drop.
However, the packs came with a retail price of 34.39 USDC each, with the project estimated to have raised over $130,000 in USDC. The Ripper Skipper 2022 NFTs feature 78 significant moments and highlights from the 2021 Season utilizing both video and audio. Each pack features three “moments” in a trio of different rarity tiers, common, deluxe and ovation.
The report said that limited edition digital content is also available; anyone who participated in the first drop has a 10% chance of getting an AFL Mint Genesis Ball. While the initial mint was sold out within hours, the wider public will gain access to another drop on August 24.
Likewise, NFTs are digital certificates stored on the blockchain proving ownership of a digital or physical asset, often an artwork, but AFL Mint has plans to expand on the concept and offer game day events, tickets and the chance to meet players in the Metaverse.
Kylie Rogers, the Executive General Manager of Customer and Commercial at AFL, said:
“Through our AFL Mint brand, we will launch exciting new moments across our Men’s and Women’s competitions, plus celebrate past greats and other product releases that will bring a unique fan experience we haven't seen before.”
The AFL announced their NFT marketplace, AFL Mint, back in April, revealing they signed a five-year partnership with Be Media, a Perth-based subsidiary of Hong Kong NFT gaming giant Animoca Brands. The marketplace will launch in 2023, allowing the selling and trading of moments between fans and collectors.
Moreover, with the launch of their Ripper Skipper 2022 NFTs, the AFL has followed in the footsteps of other international sporting codes that have forayed into the world of Web3. The NBA launched their marketplace NBA Top Shot in 2020 to critical acclaim, while the UFC created UFC Strike in February of this year.
Other Australian sporting codes have also followed suit; Cricket Australia (CA) and the Australian Cricketers Association (ACA) signed a multi-year licensing deal with Singapore-based collectibles platform Rario and NFT trading company BlockTrust in April.
Thus, while Queensland Rugby League had a 10,000 NFT drop titled The Ultimate Queenslander NFT on the Flow Blockchain.