The Australian Open (AO) is offering free Finals Week Passes for all fans who hold the nonfungible token (NFT) after the successful release of ArtBall in 2022.
It has been reported that this was an unexpected benefit, following the Australian Open’s decision to further develop its Web3 experience. The Open is releasing an extensive rewards program to the holders of ArtBall NFTs. Tennis Australia and the Web3 studio, Run It Wild develop the program.
However, fans who hold the ArtBall 2022 NFT will receive free Seven Day Ground Passes for week two of the Australian Open 2023. There are 6,776 ArtBall 2022 NFTs in circulation, so this represents a major benefit unlike any other in the history of the event.
The report said that the ArtBall NFTs also come with access to other major sporting events, Web3 conferences, behind-the-scenes content, and limited merchandise. Furthermore, each NFT corresponds to a tile section on the court. For every winning point hit in that section, the corresponding NFT holder wins exclusive items.
Thus, for fans who couldn’t purchase an ArtBall 2022 NFT or holders who wish to receive a better section on the court, there will be an opportunity to benefit from the next round of exclusive rewards when the ArtBall 2023 NFTs are released before the tournament.
Source: NFT Evening
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