Binance, the world’s major cryptocurrency exchange, has announced an NFT drop from Misha Most, a noted street artist who currently holds the world record for the largest wall mural.
It has been reported that Most will be making 10 NFTs in collaboration with other artists, and the pieces will be available for sale in the first week of the launch of the marketplace, currently scheduled for June 24.
“Digital art is imbued with the spirit of the community. As a street artist, it’s very close to me, and I’m used to working in a team with other creators. Working on NFT is a unique opportunity for me to collaborate with digital artists. For me, the transformation of familiar works into digital art is primarily an experiment, and real art is about that.”
However, Most joined a host of other artists, celebrities, and athletes who have been courted by Binance, including soccer players Michael Owen and Alphonso Davis, singer-songwriter Lewis Capaldi and artist Trevor Jones.
The report said that the broad range of “creators” reflects a harsh competitive reality for NFT marketplaces: users rarely have any loyalty to a particular chain, platform, or product, and a growing number of companies, including e-commerce giant eBay, intend to be the ones selling shovels during the new digital gold rush.
NFTs in the spotlight. Binance confirmed the launch of its network for artists, celebrities and athletes starting in June this year. Will this initiative attract more users to digital art? https://t.co/CFDWycjAHV (reporting via @Blockanalia) — Cointelegraph (@Cointelegraph) June 1, 2021
The only way for a platform to stand out to collectors is with attractive intellectual property and licensing, and on this front, Binance appears to be casting a wide net in the hopes that a broad range of voices will attract a similarly broad range of users.
Thus, Binance PR manager Lily Lee said:
“100 Creators Campaign is one of the campaigns that are prepared by Binance NFT, and it is to support and promote innovative creators from around the world and spotlight NFT pieces from different cultures. With this campaign, we hope to be able to access users from different regions.”