Binance, the world’s largest cryptocurrency exchange, has targeted London commuters with new ads featuring Bitcoin.
It has been reported in a tweet by Binance.UK that the crypto exchange has placed new ads at 17 bus stops in London, as the image shows two older generations of coins as well as a current two-pound coin used in the UK, followed by the largest, Bitcoin.
“Money is evolving. It’s time to adapt.” – Binance.com
Money is evolving. It's time to adapt. #TakingOverLondon 🇬🇧 pic.twitter.com/Vjs3LQpY5x — Binance.UK 🇬🇧 (@BinanceUK) August 28, 2020
However, Binance announced its expansion into the UK market in June, with an exchange platform scheduled to launch this autumn.
The exchange will reportedly be registered by the country’s Financial Conduct Authority and offer up to 65 digital assets for trading.
The report said that in advance of the launch, Binance’s British arm has not limited itself to advertising.
Real of course! pic.twitter.com/tREcGNFLJu — Binance.UK 🇬🇧 (@BinanceUK) August 28, 2020
Recently, Binance announced that it would be joining the self-regulating industry association CryptoUK as an executive member.
Binance.UK has also positioned new advertisements at 17 bus stops in London. They are giving away some cool Binance merchandise to anyone tweeting a selfie with the Bus stop advertisement of Binance.
In London this weekend? Want @Binance swag? 🤳🏼Visit a @Binance bus stop, take a selfie & tweet it with #MoneyIsEvolving 🚏 SW4 7ET, SW4 8PB, SW4 9BW, SW4 7BH, SE1 7EQ, SW11 1RU, SW1X 0JD, SE1 7BN, W11 3HP, W8 4PT, NW1 0BD, NW1 9PX, NW1 9PA, SE1 7BE, NW1 5QE, NW1 1BU, SW1P 3GE pic.twitter.com/r25jLJ1yof — Binance.UK 🇬🇧 (@BinanceUK) August 30, 2020
Thus, London has recently been the hotspot for crypto firms looking for new investors.
Source: Cointelegraph | Image: Binance UK