The Bitcoin Association of Hong Kong, a major local alliance promoting crypto awareness and education, is launching the “Bitcoin Tram” ad campaign in Hong Kong.
However, Bitcoin Association said that the “educational campaign” was initiated by the Hong Kong Bitcoin community and is coordinated by the association, as the campaign is financed with donations from the community.
According to the public statement, the “Bitcoin Tram” campaign is scheduled to run between September 11 and October 8, while billboards in the city are due October 1.
Bitcoin ads plastered across Hong Kong and near banks https://t.co/gmjDIcCUsS — Bitcoin Association 香港比特幣協會 (@bitcoinorghk) September 11, 2020
As per the report, the ad campaign is expected to contribute to the global adoption of digitized economy.
The announcement reads:
“We hope the campaign will give us the opportunity to discuss how Bitcoin fits into a quickly digitizing global economy, the opportunities and dangers of drastic technological advancements and the implications of digital, verifiable scarcity.”
Likewise, beyond Bitcoin logos, the “Bitcoin Tram” ad campaign also includes some statements and quotes promoting Bitcoin usage. Some of the quotes belong to American writer Stewart Brand and famous United States Navy officer T.A.M. Craven
One of the statements reads:
“More U.S. Dollars have been printed in 2020 than were in existence in 2009. There will only ever be 21 million Bitcoin.”
Also, according to a September 11 tweet by OKEx CEO Jay Hao, there are Bitcoin ads right in front of HSBC headquarters, as the attached photo shows that the ads urge Hong Kong citizens to “be their own bank.”
#Bitcoin ads are right in front of #HSBC headquarters in #HongKong – is this a challenge or another step forward for finanical inclusiveness? pic.twitter.com/ywPXY3x7wV — Jay Hao @OKEx (@JayHao8) September 11, 2020
HSBC was allegedly among a number of global banks scrutinizing their Hong Kong clients amid the protests over China-backed national security law.
Thus, the massive Bitcoin ads in Hong Kong come shortly after another big Bitcoin ad was spotted in Apple Daily, an HK-based tabloid-style newspaper, in late August 2020.