According to 2,000 Australians surveyed by the Independent Reserve Cryptocurrency Index (IRCI), Bitcoin is number one for brand recognition, ownership and overall sentiment.
It has been reported that while 92% of Australians have heard of cryptocurrencies, Bitcoin enjoys the highest levels of brand awareness. Accordingly, 90.80% of respondents had heard about Bitcoin. Stephan Livera, a popular Bitcoin podcaster from Australia, shed light on the figures.
"Bitcoin continues to grow in brand awareness because it was first and because it was truly the zero to one moment akin to discovering fire or inventing the printing press. Bitcoin also has the strongest community of builders & educators, so it sustains over market cycles."
However, Bitcoin's recognition swells in Australia despite the price falling into the teens at the beginning of November. Over the long term, Australians are bullish. The report shares that Australia’s population of nearly 26 million people is “Committed to crypto in the longer term, with overall adoption and long-term confidence in the sector’s future remaining high.”
The report said that most of those surveyed who own crypto believe that the price of Bitcoin will be above $30,000 by 2030; almost double today’s prices. Even for those surveyed who don’t own crypto and are therefore less biased that their investments will increase in value, 43% of those surveyed believe the price per BTC will be over $30,000.
Adrian Przelozny, the CEO of Independent Reserve, explained:
"Despite this volatility, the 2022 IRCI data clearly demonstrates that Australians’ interest and investment in crypto remains high and continues to gain momentum."
Likewise, in the short-term, it’s the youngest demographic that's dropping crypto assets the fastest; falling from 33.3% to 55.7% in the 18-24 age group. Plus, overall, crypto ownership descreased marginally from 28.8% to 25.6% over the past year.
"As for why 'crypto' and Bitcoin ownership rates are dropping off in Australia in 2022, I put this down to the usual cyclical waxing and waning of the price action. Ironically, it's now in the bear market that newer speculators learn more about the actual ethos of Bitcoin and become HODLers and stackers who create the base for the next cycle."
Thus, awareness of Bitcoin among the over 65s is soaring–to 93.5% levels, which indicates that boomers are warming up to Bitcoin.