Biggest crypto exchange in Japan in terms of trading volume, BitFlyer has announced a partnership with crypto-friendly Brave browser to develop a crypto asset wallet for Brave browser users, according to an announcement on July 9.
Japanese users of Brave browser are rewarded with Basic Attention Token Points (BAP) as Japan’s regulations prevents earning cryptocurrency or BAT, or trading points for money on exchanges.
The new crypto wallet might pave the way to enable Japanese users to earn BAT, instead of BAP, or somehow convert between the two.
当社と次世代高速ブラウザ Brave が業務提携に関する基本合意書を締結しました。 当社は、Brave の暗号資産（仮想通貨）ウォレット領域における日本初のパートナーになります！ 詳しくはこちらをご覧ください。https://t.co/dEWrd5ZcoD pic.twitter.com/nxJUBS1vEe — bitFlyer（ビットフライヤー） (@bitFlyer) July 9, 2020
A Brave spokesperson added:
“At this point, we are using ‘points’ to reward users but there are some limits. [Through the partnership] we think it may be possible to go beyond that”
BitFlyer explained that further details about the crypto wallet will be revealed at an event held on July 30th in Tokyo where, founder of Brave, Brendan Eich will participate.
Brave is becoming increasingly popular in Japan. Last month itself, Brave partnered with Korean pop idol group “BTS” and Rush Gaming, a Japanese esports team to develop browsers exclusively for users in Japan.
In the case of Rush Gaming, users of the limited edition browser can earn BAP by watching ads. The BAP can be used to support Rush Gaming’s esports team.
BitFlyer further added:
“Brave is the BAT connected browser and browsing is an everyday activity. It will be a new opportunity for users to use and earn cryptocurrency and we see it as a new model case to show the potential of cryptocurrency […] We want to make people feel more familiar with cryptocurrency through the partnership with Brave”
BitFlyer and Brave are also planning to launch a joint marketing campaign in Japan:
“to expand the recognition of cryptocurrencies and blockchain technology among our customers and to improve customer convenience”.