Block.One, the blockchain software publisher, has been awarded a patent for a blockchain-based bidding system for promotional exposure tied to popular social media posts.
It has been reported that the US Patent and Trademark Office approved the patent on April 28, as Block.One filed with the office during May 2019.
However, the patent, which Block.One describes as a means to incentivize positive feedback contributions among a social media community, outlines a system where bidders can compete to have their profile displayed in a prime position on trending posts.
The filing reads:
“One way that posts achieve influence is through positive community feedback. Although a user who creates content may receive personal acclaim and recognition through receiving positive feedback, those users who provide the positive feedback oftentimes receive only limited exposure.”
Likewise, the filing describes the system as “a computer-implemented method for bidding on a post in a social media platform” where “a first hash value of origin content [is stored] on a blockchain.”
While purporting to encourage positive feedback, the system uses DLT to monetize every social media post for the content’s creator and the network’s operators https://t.co/e8fWFRQ7Jb — Cointelegraph (@Cointelegraph) May 3, 2020
While claiming to incentivize positive feedback, the system potentially monetizes every single post, which produced on a social media network for both the network’s operators and content creators.
It has been analyzed that the system works by first verifying the authenticity of a post’s content by using blockchain technology, with hashes corresponding to all post data being stored on a distributed ledger.
However, bidders will use tokens issued by the platform. Funds generated through bidding will be distributed to the post’s author, the previous higher bidder, and the platform’s administrators.
Also, the patent will probably be implemented on Voice, Block.One’s social media network, as many similarities exist between the bidding system described and the organization of data on the platform, with Voice writing hashes pertaining to post data to a blockchain, and storing the actual post data on servers.
It has also been analyzed that during March, Block.One invested $100 million in cash and $50 million in intellectual property into Voice.
Thus, the investment was intended to provide Voice with the resources to operate independently of Block.One.