Blockchain Gaming Company Animoca Brands Reports Record Revenue Amid Pandemic
Animoca Brands has reported unaudited revenue for the first four months of 2020 of $7.34 million amid the COVID-19 pandemic.
Animoca Brands, the firm behind blockchain-powered games like The Sandbox, F1 Delta Time, and Crazy Defense Heroes.
The report highlighted that the first quarter of Animoca Brands’ had the strongest on record with $4.33 million in revenue, followed by a record month with $3 million during April.
@animocabrands is glowing🔥and growing📈! We are super excited to report record revenues of A$10.5m in the first quarter of 2️⃣😱2️⃣😱‼️ Businesses globally have been affected by the pandemic lockdowns, but it has also resulted in more video game engagement: https://t.co/Hq5GyH1bSB — Animoca Brands (@animocabrands) July 8, 2020
Moreover, Animoca Brands held $6.08 million in fiat and crypto assets at the end of April. Roughly $770,000 of the company’s holdings comprised Bitcoin (BTC), Ether (ETH), alongside $1.12 million in various altcoins.
Animoca attributes the increase in its crypto holdings to successful sales involving NFTs like The Sandbox, F1 Delta Time, and Crazy Defense Heroes.
The founder of Animoca Yat Siu, recounted discovering NFTs in 2017 after acquiring a small Vancouver-based company called Fuelpowered, whose co-founder, Mik Naayem, also co-founded CryptoKitties.
Yat Siu likened the impact that NFTs will have on gaming to the introduction of property rights to feudal Europe while asserting that ownership over in-game items compensates gamers for the time and labor that they invest into playing games.
Yat Siu also discussed the firm’s strategy of acquiring established gaming companies with loyal users and making the benefits of blockchain technology available to them.
Siu said that mainstream blockchain adoption in a gaming context may be contingent on clever game design that conceals the complexities of blockchain technology:
“We’re not just acquiring a talented team […] but acquiring customers that already play the game […] We’re not acquiring them because we are just wanting them to continue to make mobile games. We have a very clear directive to ultimately move them onto the blockchain.”
Yat Siu also notes that while the COVID-19 pandemic was a catalyst for a significant increase in game users in the short term, some gamers may drop-off as the world returns to normalcy.
However, Siu also believes that the coronavirus lockdown has fostered a “change in behavior” among many new and ‘born-again’ gamers that will last into the longer-term with gaming becoming a cornerstone of their entertainment-seeking rituals.
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