Crypto-powered web browser Brave is partnering with the Korean pop group BTS and Japanese e-sports team, Rush Gaming to provide a limited edition release of its browser for residents of Japan.
On June 5 Japan’s Nikkei newspaper reported that Brave Browser and Korean pop sensation, BTS — AKA the Bangtan Boys have developed a browser exclusively for users in Japan.
This is the first known collaboration between a privacy-based browser like Brave and a K-pop boy band.
BTS partner with @Brave in Japan! BTS fans can now get a custom version of Brave with BTS background. 🇯🇵🎤https://t.co/bwIL7DYUvM https://t.co/MX5NMQlrd6 — Des Martin (@dessie_martin) June 5, 2020
The two parties aims to find a new touchpoint between idols and fans.
Moreover, users of the limited edition browser can earn points by watching ads to support Rush Gaming’s e-sports team.
Brave Browser is an open source web browser focusing on providing better privacy and blocking intrusive ads and trackers.
The browser provides an opt-in advertisement system powered by the Ethereum blockchain and the firm’s proprietary Basic Attention Token (BAT).
Recently, the number of monthly active users on Brave had increased by 125% over the past year, reaching 15.4 million people at the end of May.
Source: Cointelegraph | Image: Unsplash