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Brave Partners With K-Pop’s BTS To Release Its Limited Edition Browser To Japan

Crypto-powered web browser Brave is partnering with the Korean pop group BTS and Japanese e-sports team, Rush Gaming to provide a limited edition release of its browser for residents of Japan.

On June 5 Japan’s Nikkei newspaper reported that Brave Browser and Korean pop sensation, BTS — AKA the Bangtan Boys have developed a browser exclusively for users in Japan.

This is the first known collaboration between a privacy-based browser like Brave and a K-pop boy band. 

BTS partner with @Brave in Japan! BTS fans can now get a custom version of Brave with BTS background. 🇯🇵🎤 — Des Martin (@dessie_martin) June 5, 2020

The two parties aims to find a new touchpoint between idols and fans.

Moreover, users of the limited edition browser can earn points by watching ads to support Rush Gaming’s e-sports team.

Brave Browser is an open source web browser focusing on providing better privacy and blocking intrusive ads and trackers.

The browser provides an opt-in advertisement system powered by the Ethereum blockchain and the firm’s proprietary Basic Attention Token (BAT).

Recently, the number of monthly active users on Brave had increased by 125% over the past year, reaching 15.4 million people at the end of May.

Source: Cointelegraph | Image: Unsplash



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