On August 20, it has been reported in an announcement that the 28-month long agreement apparently makes BTCTurk the first cryptocurrency platform to sign a sponsorship with a national soccer team.
However, Turkey’s national soccer teams don’t use sponsor logos on their uniforms, but a BTCTurk logo will be placed on players’ training jerseys.
It has been analyzed that last year, BTCTurk struck a sponsorship deal with the Turkish Super League team Yeni Malatyaspor.
In preparation for the UEFA European Championship 2021, the Turkish Football Federation has signed a main sponsorship deal with local #crypto exchange BtcTurk https://t.co/HEchqXszeL — Cointelegraph (@Cointelegraph) August 20, 2020
Özgür Güneri, the CEO of BTCTurk, said:
“We take great pride in being one of the ‘main’ supporters of our National Teams at the UEFA European Championship, which will be held in 2021 — the first time the games will be held in an odd-numbered year.”
After asking whether it will be possible to denominate player contracts in Bitcoin or other cryptocurrencies, Nihat Özdemir, the President of Turkish Football Federation, said:
“Contracts made between teams and players act as the basis in these situations. If both parties agree upon the terms of payment as crypto, then the payment can be made in crypto. If the contract allows, you can make the payments in Bitcoin, gold, or other values.”
Thus, Necla Güngör Kıragası, the Head Coach of Women’s National Team, said:
“Our target is to make Turkey one of the leading countries in women’s soccer in the near future. With the support of our new sponsor BTCTurk, I believe that we can achieve our target.”