Burger King, the fast-food chain, has partnered with Robinhood to give away free cryptocurrency to its customers, offering a compelling sign that appetites for digital assets are growing.
It has been reported that from November 1 through November 21, Burger King customers in the United States who spend $5 or more will be given free crypto, primarily in the form of Dogecoin (DOGE).
However, a few lucky customers will have the opportunity to win a whole Bitcoin (BTC) or Ether (ETH). Users must register with Robinhood Crypto to receive the reward.
The report said that to receive the reward, users must make their purchase on the BK app, website, or in-store using a code at participating locations. The crypto rewards will be drawn from a total prize pool of 2 million DOGE, 20 BTC, and 200 ETH. Customers can only claim one prize per day.
Likewise, from a business perspective, cryptocurrencies are becoming too big to ignore, with several corporations experimenting with digital assets and nonfungible tokens (NFTs). The fast-food sector has been especially receptive, with the likes of Burger King, McDonald’s, Pizza Hut, and Taco Bell launching their own NFT collections.
As reported, NFTs are becoming an important marketing medium for major brands. Assets such as Dogecoin have also been instrumental in onboarding new users to the cryptocurrency market. The memecoin experienced a parabolic surge in the first five months of the year and created thousands of new millionaires in the process.
Thus, the memecoin hype has since migrated to Shiba Inu (SHIB), which recently fetched a new all-time high and joined an elite company as a top 10 coin.
Source: Cointelegraph