Centrapay, a digital payment platform, has secured an investment from Coca-Cola Amatil for an undisclosed amount.
It has been reported that Coca-Cola Amatil, one of the largest bottlers of the Coca-Cola range in the world with over 270 million customers, already had a corporate partnership with Centrapay by allowing users to pay for items with cryptocurrencies on any of the company’s 2,000+ vending machines across Australia and New Zealand.
However, Centrapay is now expanding its payment forms to include contactless fiat, Epay gift cards and vouchers.
Jerome Faury, the CEO of Centrapay, said that both companies are aligned strategically around “preserving consumer privacy and data ownership rights.”
Faury added:
“The fact that Coca-Cola Amatil has invested in Centrapay through Amatil X, shows that there is a real appetite to provide customers with new ways to engage or to exchange value.”
Likewise, the investment will be used to progress Centrapay’s new payment service that allows consumers “to send fiat or other supported payments as easily as a text message through the Centrapay Wallet.”
Coca-Cola Amatil has invested in Centrapay to develop a new payment method that’s as easy as sending a text message https://t.co/DQI3LtN0B7 — Cointelegraph (@Cointelegraph) September 3, 2020
Thus, Faury explained:
“The advent of smart, programmable money is rapidly evolving new economic models. The way we exchange value is set to change dramatically.”
Source: Cointelegraph | Image: Brand Times