Alberto Mielgo, the digital artist, who is known for his work with the Gorillaz, Spider-Man, and LOVE DEATH AND ROBOTS, is preparing an NFT drop.
It has been reported that Mielgo has been producing digital art for movies, television, and commercials.
However, notable works include an episode of Netflix’s LOVE DEATH AND ROBOTS, for which he and his 70-plus man team won multiple Emmys, music videos for The Gorillaz, and Spider-Man: Into the Spider-Verse, where he collaborated with NFT digital-art-turn-high art sensation Beeple.
LOVE DEATH AND NFTs: Acclaimed digital artist and former @beeple collaborator Alberto Mielgo has announced a NFT drop on @makersplaceco scheduled for next month. @Blockanalia reports https://t.co/sQNhvhMWb1 — Cointelegraph (@Cointelegraph) March 12, 2021
The report said that Mielgo could well be the next commercially popular digital artist to use blockchain tech as means of both reaching a wider audience and attracting the attention of the fine art world. While he said he will be revealing more of his philosophy regarding the drop as the date of the auction approaches, Mielgo shared that he finds NFTs as production and distribution medium to be a natural fit for his work, as well as a democratizing force.
He said:
“As a digital artist, I always struggled to find the right format to show my work. And I felt that the ‘art elite,’ which is very much this 2% or like 3% of the human population which have access to the big galleries or art fairs, they never treat digital art as art — they always thought we’re for working on movies and commercials.”
Likewise, he also said that digital artists largely love movies, commercials, and popular culture, they are nerds. But now, “the nerds are taking the power.”
He added:
“The nerds are thinking about crypto, about these abstract concepts that are so beautiful. I think that only our generation, or people have been working in tech or in the cloud for so long, we really get it. Most of the people they need the physical thing, they need the item, for them it’s almost impossible to think about owning something that isn’t physical. I think we’re gravitating towards that world.”
He further stated that it’s a shift that the art world is struggling to keep up with. After ignoring work like his for so long, now they are caught flat-footed. The new effort to make space for his work is not getting to his head.
Mielgo said:
“I think it’s validating for sure, but not myself personally, it’s more the digital art world. I think that Beeple got into the art world, but it’s the people who already liked him who got him there.”
He said that he suspects it’s the “crypto-people, the young generations, the new brains, the new thinkers… they are like ‘hey this is OUR art.’”
Moreover, he recounted a story from when he and Beeple were working on Spider Man: Intro the Spider-Verse, where Beeple would submit fast-paced, explosive, “super-psycadelic” clips with “hardcore techno” music; and Mielgo showed the clips to Sony producers, delighting as their eyes popped and jaws dropped.
He said (*laughing):
“They couldn’t even process. Everything was so fresh, like ‘oh my god.’”
Thus, the auction will take place on Makersplace on April 14, 2021.
Source: Cointelegraph | Image: Emmys
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