Ditto Music will launch Bluebox, a blockchain recording technology, that could revolutionize musicians and distributors alike.
The CEO of Ditto Music, Lee Parsons says that misplaced metadata can end up eating away at the bottom line. Bluebox will allow artists to address legal concerns, such as copyright registration, publishing, and mechanical splits. The app records music around legally-binding smart contracts, which are written into code and instantly copyrights the content.
Thanks @billboardbiz. "Bluebox" will allow creators to instantly register copyright, publishing and mechanical splits at the point of creation using legally-binding smart contracts.https://t.co/esGVjLhpy5 pic.twitter.com/zDYaT1rv7w — Lee Parsons (@CEOleeparsons) January 27, 2020
“There’s billions of dollars of unclaimed royalties out there. The blockchain can help millions of artists claim what is rightfully theirs.” Lee Parsons, CEO of Ditto Music
Recently, Ditto made a royalty payment of 60,000 pounds sterling ($80,000) to the wrong artist. Parsons reportedly had to pay the correct artist out of his own pocket. Ditto Music, which paid out $100 million in royalties last year, claims a roster of 250,000 artists including the likes of Ed Sheeran, Sam Smith and Royal Blood. Bluebox is designed to split royalty payments for a recording’s lifetime and accurately track plays on the system.
Parsons argues that this creates more transparency and more detailed reporting, both of which should reap higher collection rates from digital services. Ditto claimed to promote “higher collection rates [while] massively reducing the loss of earnings currently experienced by artists.”