Muse, the famous English rock band, is teaming up with Dapper Labs, the company behind the blockchain game CryptoKitties.
It has been reported that the collaboration, which follows Dapper Labs’ partnership with Warner Music Group, will center on the creation of two blockchain-secured crypto-collectibles, including a limited edition Kitty “signed” by the band.
However, projects such as CryptoKitties involve unique but tradeable blockchain assets, known as non-fungible tokens (NFTs), which can be used to represent all manner of virtual and equally, real-world goods.
According to the report, video games, digital art, and even memes can be tokenized and monetized, circulating on the blockchain in a peer-to-peer community of online fans.
U.K. rock band Muse is launching collectible Kitties in a new partnership with Dapper Labs https://t.co/EfZuxLicqt — Cointelegraph (@Cointelegraph) September 1, 2020
The new edition of collectible Kitties will be designed using elements from the visual world that Muse created in their latest album, “Simulation Theory.”
It has been analyzed that two characters featured in the new collection will be “Marty” and “Mibbles,” as Marty based on lead singer Matt Bellamy’s incarnation in the “Something Human” video and Mibbles a mini-monster heralding from the video for “Pressure.”
Roham Charegozlo, the CEO of Dapper Labs, said that blockchain-based collectibles have the power “to transform the artist-fan relationship” —- an idea echoed by a Tiago Correia, the executive of Warner Music.
Likewise, Correia said:
“As our lives become increasingly digitized, people are expressing their fandom in new and fascinating ways. For some, the concept of a purely digital item is still unusual, but for many fans who love engaging with stickers and filters, these items are just another tool for self-expression.”
Thus, in recent years, Muse has notably made a feature of new technologies in their rock spectacles and tours for albums such as “Drones” and “Simulation Theory.”
Source: Cointelegraph | Image: WallpaperAccess