FIFA, the association football’s international governing body, has partnered with the blockchain firm Algorand to launch its very own football nonfungible token (NFT) platform, which is set to be called FIFA+ will offer digital collectibles of moments from the World Cup and Women’s World Cup tournaments throughout history.
It has been reported that launching next month at some point, the platform will allow football fans to accumulate a range of tokens and collectibles. These digital collectibles will represent unforgettable moments from games at the World Cup, and Women’s World Cup Tournaments.
However, FIFA’s NFT platform has been created as a part of the agreement with Algorand, a blockchain firm, which was announced earlier this year. They will be working together at this year’s Qatar World Cup, with Algorand being a sponsor and technical partner.
Romy Gai, the Chief Business Officer of FIFA, said:
“Fandom is changing and football fans around the world engage with the game in new and exciting ways… Just like sports memorabilia and stickers, this is an accessible opportunity for fans around the world to engage with their favorite players, moments and more on new platforms.”
The report said that beyond the launch of FIFA+, the platform will also host FIFA+ Collect. It is set to be a digital platform that will provide users access to live games from around the world. As well as interactive games, news, tournament information, and other original content.
Likewise, FIFA is the international governing body of association football, beach football, and futsal. It was initially launched in 1904 to oversee international competition among a few nations. Then, in 1930, they hosted the very first FIFA World Cup in Uruguay. This marked the start of the competition that still runs until this day.
Currently, there are 211 national associations that are members of the organization, which is headquartered in Zurich, Switzerland. It is currently headed by Gianni Infantino. The body has been the subject of many controversies. Most recently, their decision to continue to host the 2022 Men’s World Cup in Qatar.
Despite issues around the human rights of stadium builders, as well as the country’s views on homosexuality, which have been pointed out in the football community. FIFA is also the title of the world’s best-selling sports video game franchise. Developed by EA Sports, they have partnered with FIFA and FIFpro. Doing this to get the name, image, and likeness deals for the players who feature in the games. Next year, the historical partnership between the two will end.
Thus, EA Sports’ game will become ‘EA Sports FC’, and FIFA look to go on and make another football video game.
Source: NFT Evening