Kate Rouch, the former Facebook executive, has joined Coinbase as its new chief marketing officer, responsible for overseeing the exchange’s global brand, as well as product and performance marketing.
It has been reported that until recently, she was the global head of brand and product marketing at social media giant Facebook, but now aims “to bring millions more people into the cryptoeconomy.”
“I am so inspired by what I’ve learned about crypto, and the vast ecosystem it is helping to usher forth. I can’t wait to get started helping to introduce millions more people to the benefits of crypto.”
However, the addition of Rouch comes as Coinbase continues to make staffing changes in 2021. Earlier this year, the exchange announced that a former member of the White House National Security Council, Faryar Shirzad, would become its chief policy officer.
The firm also plans to expand its operations in India with the hiring of former Google Pay engineering lead Pankaj Gupta. During Rouch’s time at Facebook, the number of monthly active users grew from 500 million to around 3 billion globally.
Thus, Coinbase reported that it had 8.8 million monthly transacting users as of June 30, 2021, with 56 million customers total, and seemingly wants to rely on Rouch’s experience to continue to grow.