GoodFi, the non-profit decentralized finance alliance, has announced the addition of 22 DeFi industry leaders to its newly formed Board of Advisors including representatives from many of the sector’s top projects.
It has been reported that it’s also launched a website to hook new users up with appropriate DeFi protocols. The advisory board features Chainlink account executive, Michael Zacharski, SushiSwap core developer, Omakase, and Aave digital marketing manager, Isa Kivlighan.
However, in total, 19 leading teams building in DeFi from across the globe are represented, including Ava Labs, Acala Network, and Maple Finance. The Board of Advisors is expected to pool knowledge and experience to reduce the barriers to enter the crypto and DeFi sectors.
GoodFi has also launched a website offering in-depth resources to first-time users regarding the value proposition and basics underpinning decentralized finance.
Executives from Chainlink, Aave, and Acala Network have joined GoodFi’s Board of Advisors. A new website will help guide noobs towards suitable DeFi platforms. https://t.co/UiYdeDu4WB — Cointelegraph (@Cointelegraph) May 14, 2021
The report said that the site will offer a “matchmaker” feature from next month. It’s designed to recommend beginner-friendly DeFi protocols to new users tailored to their individual needs. The tool will also provide real-time data for yield products on “a range of proven platforms.”
Adam Simmons, the Head of Strategy at Radix, said:
“While opening a new cryptocurrency wallet and interacting with various DeFi DApps is second-nature to crypto natives, these processes will initially be intimidating to the uninitiated majority across the globe. To get 100 [million] DeFi users by 2025, GoodFi needs to guide users at each step so they feel confident bringing assets into the ecosystem.”
Likewise, Sidney Powell, the CEO and co-founder of Maple Finance, said:
“Maple will help establish partnerships with a goal of building awareness about the power and sovereignty which DeFi puts in the hands of the everyday person.”
Powell predicted that the development of increasingly user-friendly interfaces will help “spur greater adoption” of DeFi, adding that “the longer DeFi has been around, the more comfortable people will be with it.”
“[DeFi] is already starting to appeal to people I know from Wall St and more traditional finance backgrounds so this is just a matter of time. We see DeFi’s adoption as increasing society’s progress by giving new tech and finance businesses access to capital for growth and innovation.”
Thus, the GoodFi alliance was launched by DeFi-focused layer-one protocol Radix in February, with Chainlink, Aave, and Messari pledging early support.