The DS Group (Dharampal Satyapal Group), a multi-business corporation and one of the leading FMCG (Fast Moving Consumer Goods) conglomerates with a strong Indian and International presence, has launched its first nonfungible token (NFT) on its 93rd Founder's Day, honouring the visionary zeal and persevering ethos of its Founders, Lala Dharampal Ji and Shri Satyapal ‘Sugandhi.’
It has been reported that memorabilia of tribute to the Founding Fathers, this distinct mosaic uses 93 images, each depicting an IOTA of the voyage the founders embarked upon. Lala Dharampal Ji, hailing from the agrarian roots of Karnal, laid the foundation of the entrepreneurial journey with a modest perfumery shop in Old Delhi’s charming Chandni Chowk.
However, in his footsteps, his son Shri Satyapal ‘Sugandhi’ nurtured the penchant for business and shaped the Group. This NFT captures the nucleus of the foundation and thereby reveals the larger portrait of the Founders.
The report said that with the NFT titled ‘A Dream in a Million Metaphors,’ the Group has beautifully leveraged Web 3.0 to bring to life the historical moments in its expanse via an experiential microsite that portrays the non-fungible story of the Group.
Likewise, home to an array of verticals with some of India’s favourite brands like Rajnigandha, Catch, Pulse, Pass Pass, Tulsi, Rajnigandha Silver Pearls, Birthright, BABA, Ksheer, Nature’s Miracle amongst others, to marking its territory in luxury retail and hospitality with brands like The Manu Maharani, Namah, Uncafe, Le Marche and L’Opera, the DS Group strives for excellence with ethics and values, creating magnum opus with sheer humility.
Shri Rajiv Kumar, the Vice Chairman of DS Group, said:
“We live the vision our Founding Fathers had for the organization. Their pursuit of Innovation and Quality is an ideal we have imbibed and endeavour to live up to. With the technological boom, evolution in terms of how businesses are conducted is rapidly taking place. A major breakthrough in technology, NFTs have caused a revolutionary shift and have become a cultural phenomenon. This NFT is a tribute to the legacy built by our Founders, and with this, we seek to be at the forefront of exploring modern technology.”
Source: Business Today
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