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Italians Prefer Bitcoin Over Visa or Mastercard When Shopping Online

According to new data from SEMRush, a marketing analysis firm, Bitcoin (BTC) is the third-most preferred online payment method in Italy.

On October 31, it has been reported by La Stampa, the Italian news outlet that the Boston-based marketing analysis company is in the list of the most used methods of online payment systems in Italy. Bitcoin comes in a strong, third place, just behind PayPal and PostePay, the Italian reloadable prepaid card service.

The data further revealed that Italians use Bitcoin for shopping online more widely than traditional credit cards, such as Visa, Mastercard or American Express.

So, according to La Stampa, Bitcoin is used more than 215,800 times per month for online purchases in Italy, while American Express is used just 189,000 per month. On the other hand, Visa, Mastercard, and other credit cards lag with only 33,950 online transactions per month.

PayPal and PostePay take the lead

PayPal, the California-based online payment service, remains the uncontested choice for online payments in Italy with around 1.3 million payment transactions per month. However, the Italian payment processor PostePay follows closely, with almost 1.2 million monthly transactions.

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The most important thing is that the data did not take into account the number of PayPal and PostePay accounts that were linked to credit cards.

Likewise, it has been analyzed that Italians are buying more and more online.

Thus, La Stampa wrote that in 2018, the total business-to-customer spending on e-commerce was over 40 billion Euros, with 62% of Italians making at least one online purchase in that year.

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