Japan-Based Association Releases New Guidelines For Blockchain Gaming

The Blockchain Contents Association (BCA) announced on March 24 that they had written new guidelines to deal with laws related to gambling and online scams. The guidelines explains regulations covering illegal activities in the blockchain gaming community.

A Japanese self-regulatory organization established in February 2020, the BCA intends to promote customer protection for any blockchain-based content, including gaming and social media.

Ten companies make up the founding members of the association including:

  1. Hakuhodo

  2. advertisers

  3. public relations firms

  4. gumi

  5. Startbahn

  6. double (developer of My Crypto Heroes)

Although many cities in Japan have explored establishing casinos, under local law gambling online and in person, it is still illegal in most situations. The Tokyo-based association’s guidelines are its first attempt to help blockchain gaming developers avoid any indiscretions.

The guidelines also address local laws covering Japan’s gaming industry including:

  1. The Law for Preventing Unjustifiable Extra or Unexpected Benefit and Misleading Representation

  2. The Payment Services Act

  3. The Financial Instruments and Exchange Act

One of the goals is to make it clear to blockchain gaming developers what exactly is classified as gambling according to Japanese law.

For example, if non-fungible tokens are offered like “gacha”, a game based on slot machines that uses virtual currency, the association recommends avoiding them. Such rewards are more than likely illegal.

Hironao Kunimitsu, president of the BCA and founder of gumi said:

“Through the new guidelines, we aim to help our users use content with peace of mind and contribute to the healthy development of the blockchain contents industry in Japan.”

The association has stipulated there will be a “minimum number of requirements” with which their members need to comply, which may also be updated in the future. The move is a good first step in the event blockchain gaming becomes mainstream.




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