Dentsu has partnered with Kadokawa Ascii Research Laboratories and others to begin Proof of Concept (POC) for rewarding independent content creators using blockchain. Dentsu is one of the largest advertising companies in Japan that is aiming to promote independent content creators through blockchain technology.
On April 20, Nikkei reported that this makes it easier the targets for the Proof of Concept are those commenting on ten popular Japanese comics manga with live streaming apps.
Usually, users of popular streaming apps such as YouTube and others face issues such as demonetization or sudden removal of the video of original artists’ work. When it comes to manga such as commentary videos, some violate existing copyright laws in Japan.
Dentsu and Kadokawa aims to make it easier for people using livestream with possibly copyrighted material by using blockchain.
The partnership aims to focus on those on the secondary creators who comments on manga using livestream apps. It also applies for the tertiary creators translating the commentary in their respective foreign languages
The partnership is designed to explain the range of allowed materials on these platforms.
Jyunichi Suzuki, a Dentsu representative said:
“We want to integrate fans’ work that had previously not been valued as a legitimate market.”
The Japanese government expressed an interest in managing creator content with blockchain technology. The Ministry of Economy, Trade, and Industry started a program in fiscal year 2019 to provide companies with similar initiatives up to 50 million yen, roughly $460,000.