Jing’an District Of Shanghai Starts Offering Blockchain-Based Discount Coupons

The Jing’an District of Shanghai has started offering blockchain-based discount coupons. 

It has been reported by a local news outlet Shine that the district will issue the coupons using one of WeChat’s mini-programs operated by the Jing’an Culture and Tourism Bureau. 

However, WeChat mini-programs are smaller sub-applications built within the WeChat ecosystem to offer several online services like e-commerce, music and video streaming, and translation. 

The report said that the tourism bureau has integrated blockchain to their WeChat mini-program to adjust the number of coupons in circulation and the validity period of each of these by analyzing how people are using them.

The mini-program will send out new coupons daily, as the value of each blockchain-based coupon will vary between 5 yuan ($0.73) to 60 yuan ($8.80).


Jing’an’s tourism bureau has integrated blockchain to its WeChat mini-program to issue discount coupons https://t.co/GxrwMUJrzk — Cointelegraph (@Cointelegraph) September 1, 2020

As per the report, employees, students and other residents of the district will be able to obtain the coupons using the WeChat mini-program. They can then redeem them at the movies, theater performances, and for online courses.

Users will be able to use the coupons at venues including the Hubei Movie Theater, the IV Movie Theater, the Majestic Theater, and the Shanghai-based online radio platform Ximalaya.

Thus, Chen Hong, the Director of the Tourism Bureau, said that they were also working with Ximalaya to encourage more people to use the coupons to buy online courses and digital books as more people turn to the Internet for entertainment during the coronavirus pandemic.

Source: Cointelegraph | Image: Culture Trip

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