Juventus, the Italian soccer team, would be offering digital trading cards of its players through the blockchain-enabled platform Sorare. Though it has a number of traditional collectibles available for purchase by its fans, this week it’s taking them into the digital age.
Juventus Soccer Club Offers Digital Trading Cards Through Sorare #JTS @anndylian @steemit @Tronfoundation #Bitcoin #BlockchainEconomy2020 https://t.co/LIKm6t6vDU — John’s Tron Squad (@tron_squad) February 21, 2020
On February 19, it has been reported that Sorare will provide digital cards that soccer fans can collect and trade by using Ethereum technology. The cards function like non-fungible tokens and will feature star players like Cristiano Ronaldo.
However, used in conjunction with the platform’s fantasy soccer game, the cards can be used to create teams, compete in tournaments for cryptocurrency prizes, and trade in secondary markets.
According to Sorare, some of the rare cards have sold for over $2,000.
Nicolas Julia, the CEO of Sorare, said:
“We are very proud to have signed this agreement with such an Italian heavyweight. We see this as a new key step in our vision to onboard the best soccer clubs from around the world and bring blockchain-gaming to football fans around the world.”
This is hardly Juventus’ first foray into crypto and blockchain.
Thus, in December 2019, the team announced that they would release their own blockchain token with Socios for fans to participate in voting and polling. FC Barcelona followed suit in February, partnering with Chiliz to create the Barca Fan Tokens.