Italian professional soccer club Juventus has released its own token. https://t.co/1MmtwePz2p#juventus #CristianoRonaldo #token #blockchain #TWB — TWB (@TWB_Biz) December 3, 2019
It has been analyzed that the token’s initial price is 2 Euros ($2.22) per token, while a limited amount of free tokens will be available through the augmented reality feature of “Token Hunt“, the Socios.com app.
However, fans who hold the token will be able to vote in a range of club-related decisions, the first of which will determine the club’s song for when it scores a goal.
Initially, the club planned to release the token in the first quarter of 2019. The decision to develop a branded token has been followed by a similar initiative by Paris Saint-Germain (PSG). PSG’s partnership with Socios.com also allows fans to vote and also confers VIP status and/or rewards to holders.
Likewise, sports teams around the world have actively embraced branded tokens to improve interaction with their fans. In mid-October 2019, the Sacramento Kings NBA basketball team partnered with CryptoKaiju to launch crypto-collectibles supported by non-fungible tokens.
Giorgio Ricci, the Chief Revenue Officer of Juventus, comments:
“We are proud to be the first Club to be activated by Socios.com on its platform, inaugurating a new way to interact with our fans around the world. This partnership shows once again how much technological evolution and innovation are two priorities for Juventus, also in the way we relate to and connect with our fan base.” Giorgio Ricci
Alexandre Dreyfus, the CEO and Founder of Chiliz & Socios.com, said:
“The celebration of a goal is something fundamental during matchdays. After eight years, Juventus fans have the opportunity to actively participate in the change with their vote. Making history: they will be the first football fans in the world to choose “their” song. All this makes us incredibly proud.” Alexandre Dreyfus
Thus, Germany’s FC Bayern Munich is the latest soccer club to announce blockchain-based merchandise for fans through a partnership with Stryking Entertainment to produce digital collectibles of its players. As reported, more clubs are expected to join Stryking as licensing partners for the system.