Lamborghini, the most famous Italian manufacturer of luxury sports cars, has launched its first blockchain-based collectible digital stamps the “Automobili Lamborghini Collection” to ensure the history and uniqueness of each piece, as the collectible digital stamps dedicated to the history of the world’s most iconic luxury brand cars.
On May 14, it has been reported in an official announcement that the first stamp from the Automobili Lamborghini Collection is devoted to the Huracán EVO RWD Spyder, a new model revealed in May 2020.
However, the announcement comes shortly after Lamborghini restarted production on May 4 after a temporary suspension of company activities amidst the COVID-19 pandemic.
Assieme a #Bitstamps abbiamo creato i francobolli digitali dedicati alle nostre Super Sports Car: quello della nostra nuova #HuracanEVORWDSpyder è già disponibile. Scopri di più: https://t.co/3dFEt22Vbk #Lamborghini pic.twitter.com/YblOp8XCvr — Lamborghini (@Lamborghini) May 14, 2020
It has been analyzed that Lamborghini has partnered with a local blockchain collectible startup known as Bitstamps in order to deliver its new collectible digital stamps, as the first Huracán EVO RWD Spyder stamp is already available by downloading the Bitstamps.app on iOS. However, the stamp will be issued in a limited and numbered edition of 20,000 pieces.
Iconic car brand Lamborghini digitizes collectible stamps with blockchain technology https://t.co/xQZumc5u6X — Cointelegraph (@Cointelegraph) May 15, 2020
By using blockchain technology, Lamborghini intends to ensure the history and uniqueness of each stamp, which represents a “single” digital object.
The firm elaborated that after a Bitstamps-powered digital Lamborghini stamp is purchased, it will be available for reselling by stating:
“The stamp can be purchased, collected, or resold exactly like a paper stamp. The collection works exactly the same way: you can admire it, check its progress, give stamps as a gift or resell them.”
Moreover, as specified on Bitstamps.app, the price of the Huracán EVO RWD Spyder stamp accounts for 9.90 euros as of press time, as it is not immediately clear what types of payment methods would be available to buy the stamp on the platform.
As per the report, Lamborghini’s blockchain-enabled digital stamp is not the company’s first development involving blockchain technology. Last year, Lamborghini deployed Salesforce Blockchain to authenticate heritage Lamborghini cars.
Thus, the community also cites the Lamborghini brand in the popular community-centric phrase, “When Lambo?” is referred to as one of the most used phrases in the crypto space.
Source: Cointelegraph | Image: Automoblog