The United Kingdom’s legendary Lancashire Cricket Club will sell tickets for all domestic and international fixtures at Emirates Old Trafford in 2020 through a blockchain-based platform.
UK’s Lancashire Cricket Club Now Uses Blockchain Platform to Sell Tickets #Blockchain #Payments #Adoption via https://t.co/bzuU9VG6X4 https://t.co/RCCZ45DtUy — Frequentia (@frequentia) January 25, 2020
On January 24, it has been reported in a news release that the club revealed it will use a blockchain-powered mobile tickets platform dubbed TIXnGO. The platform has been jointly developed with SecuTis, Lancashire’s ticketing service provider, and was successfully tested during the 2019 season.
However, by deploying the platform, the club intends to eliminate fake tickets and track ticket distribution among its supporters.
Jonathon Nuttall, the Head of Ticketing and Digital Systems of Lancashire, claimed that the club became the first in the sport to use the new blockchain secure mobile ticket technology.
“During the 2019 season, over 80% of tickets bought at Emirates Old Trafford have been made online, compared to less than 50% in 2018 so it’s vitally important that we continue to improve the digital ticking technologies to ensure we make things as easy, and as enjoyable, as possible for those supporters booking with us.”
Likewise, David Hornby, the UK MD of SecuTix, said:
“Blockchain technology addresses many of the ticketing issues that both sports organisations and fans alike face. TIXnGO creates a unique, encrypted ticket for smartphones that is completely traceable, removes the risk of counterfeit tickets and simplifies the process of transferring or reselling tickets for the customer.”
It has been analyzed that blockchain has gained traction in the world of sports in recent months. Earlier in January, news broke that the National Basketball Association’s Sacramento Kings will tip off a LIVE auction for gear with a blockchain-based app. The platform reportedly authenticates auction items, patching problems that have long bedeviled gear-hungry fans.
Thus, on January 23, Chiliz, the Malta-based sports blockchain venture, revealed that it is launching a cryptocurrency exchange for sports and entertainment tokens.