Reports said that free nonfungible tokens (NFTs) for Super Bowl! Limit Break has announced a giveaway of thousands of free NFTs during an advertisement at this year’s Super Bowl LVII.
It has been reported that Limit Break’s giveaway of thousands of NFTs, that players will own outright, signals a departure from the norms of previous NFT companies. Usually, buyers pay for NFTs. Now, Web3 company and DigiDaigaku Dragon creators ‘Limit Break’ is giving them away for free.
However, the DigiDaigaku token series enhances the player experience in Web3 games, such as Limit Break’s partner games Ether Orcs and Castaways. This new blockchain gaming model is set to revolutionize the gaming industry. In order to get hold of a free NFT, Super Bowl viewers will need to scan the QR code embedded in Limit Break’s advertisement.
The report said that this will air during the Super Bowl’s first commercial break. So, viewers will need to be ready and act quickly. Supplies are limited and are on a first-come-first-served basis. Worth $300 million worldwide, mobile gaming is a huge industry that surpasses that of television, music, and film combined.
Likewise, a large part of this industry is built on the free-to-play gaming model. This model gives players the opportunity to purchase in-game enhancements or earn them during gameplay.
Gabriel Laydon and Halbert Nakagawa pioneered this idea at their previous company, Machine Zone. To clarify, Machine Zone sponsored an unforgettable Super Bowl advertisement in 2016 featuring Arnold Schwarzenegger for their game Mobile Strike. Schwarzenegger has not been the only celebrity to support the advertising of Machine Zone. Other celebrity campaigns include Mariah Carey and Kate Upton. Since Limit Break’s launch in 2021, the company has raised $200 million and is anticipating substantial growth and a vast global audience.
Gabriel Laydon, the CEO of Limit Break, said:
“Limit Break’s free-to-own NFT model is literally game-changing, and these asset releases are key moments building to our upcoming Super Bowl commercial.”
Thus, Limit Break is not alone in using his year’s Super Bowl as a platform to advertise to viewers. The event has attracted numerous NFT initiatives from both mainstream and crypto companies and brands.
Source: NFT Evening