It has been reported that the project’s first initiative will be the sale of tokenized artwork by Japanese celebrities to benefit DxP, a non-profit that supports teenagers facing challenges during the COVID-19 pandemic.
Enjinと実施するNFTチャリティーに興味をもってリプくれたアーティストの作品がAmazing 過ぎるんだけど…。 このまま参加してくれないかな。 素晴らしく美しい。 https://t.co/ULig1YCZFn — Miss ₿itcoin🦋 (@missbitcoin_mai) January 19, 2021
However, Fujimoto believes that the project embodies the Japanese concept of “Sanpo Yoshi”, or three-way satisfaction. This describes transactions that are good for the seller, good for the buyer, and good for society.
“When fans purchase NFTs drawn by artists and celebrities, they can not only enjoy the art, but also directly contribute to those in need. I believe this NFT campaign will bring joy to many people, and I’d like to thank the Enjin team and artists who have agreed to join the initiative.”
The report said that the initiative will take place through Fujimoto’s crypto donation platform Kizuna. This was launched in 2017 to educate about the potential of blockchain and NFTs for mainstream use, especially in the context of giving to charity. Kizuna hopes to raise over 2,000,000 yen ($20,000) from the sale, with the celebrities who are donating artworks to be announced soon.
Japan's first #NFT charity project, a partnership between @missbitcoin_mai and @enjin, hopes to raise over 2 million yen selling tokenized celebrity artwork. https://t.co/5TFpi3bx3T — Cointelegraph (@Cointelegraph) January 18, 2021
According to the report, Fujimoto was an early adopter of Bitcoin technology and has been actively promoting crypto and blockchain since 2011.
Thus, aside from running Kizuna, she is an ambassador for Binance’s charity foundation and an advisor for multiple companies in the blockchain space.