It has been reported that the NFTs will include digital collectibles and comic books which Marvel fans can trade as well as display in virtual showrooms.
Daniel Fink, the Vice President of Business Development and Strategy at Marvel, said:
“We hope to expand the limits of what Marvel fandom can be, starting with personal and interactive digital collectibles that, through NFTs, fans can truly collect, share, and enjoy in a way that they have not been able to do before.”
However, all the Marvel digital collectibles will be minted on the blockchain and be available for users to buy and sell to others on VeVe’s secondary marketplace with the in-app token Gems (GEM). The VeVe app accepts credit card payments for the tokens and already offers digital collectibles with characters from DC Comics, Star Trek, and other franchises. Some of the better-known characters from Marvel include Wolverine, Spiderman, Iron Man, and Captain America.
The report said that individual artists can still offer their work featuring known characters though Marvel has largely not been directly involved with the crypto space. In February, an NFT featuring a Spiderman drawing by Adam Kubert sold for more than $25,000 on Portion.io, a platform that allows users to create and auction rare art. Digital assets and aspects of the crypto space have found their way into the Marvel Cinematic Universe. The third episode of "The Falcon and the Winter Soldier" series available on Disney+ had a reference to a $59 million Bitcoin (BTC) bounty.
The VeVe marketplace has reported it sold more than 580,000 NFTs since December 2020.
Thus, NFT trading volume across the space could reach $175 million by October, with an industry market capitalization of $470 million.