Reports said that nonfungible token (NFT) adoption has skyrocketed in South Korea, as its reputation as a trend-setter and leader in technological research is quickly spilling into the blockchain realm.
It has been reported that as of 2020, South Korea has been among the top-10 countries in the world in the Global Innovation Index by the World Intellectual Property Organization. That level of innovation is made apparent to global retail consumers by tech giants such as Samsung and LG and to gamers through game maker Krafton.
However, those companies, and many like them, are now also delving into the NFT space by dropping new collections to customers and launching divisions of their company dedicated to developing NFTs. There may be several reasons for the eagerness to expose retail consumers and the general public at large to NFTs that go beyond just being a thank-you prize for a purchase.
The report said that this is the idea presented by Strategy Lead at the Korea-based KlayChicken NFT project, Alex Lim.
"NFTs are all the rage but a lot of people don't even know why. The NFT hype in South Korea stems from a mixture of sentiments... I believe that in the second half of the year, the time will come when the whole South Korean NFT industry takes a quantum leap."
Likewise, one reason that may contribute to this quantum leap is the lack of a tax on digital assets in South Korea. The crypto tax has been delayed until 2023, but president-elect Yoon Seok-yeol may push to delay that tax for yet another year to 2024. Additionally, NFTs are not regulated as stringently as cryptocurrency is now. Although local financial regulators at the Financial Services Commission (FSC) are working to introduce new NFT rules, none yet exist.
This has kept the market open to be filled by a litany of new marketplaces at exchanges such as Upbit and Bithumb and from other corporations such as gaming giant Krafton to profit from NFTs.
GM Chung, the Co-founder and CEO of Korea-based blockchain ecosystem accelerator DeSpread, believes practical use-cases for NFTs will become more common in his country.
"I expect NFTs to expand into a social on-chain profile layer along with transaction history in the future. Previously, the phenomenon of purchasing NFTs for community participation was done, but recently, the expansion of NFT utilities is considered to be a major reason (for its rise in utilization)."
Moreover, while campaigning, president-elect, Yoon issued an NFT collection that followers could mint in order to feel a sense of belonging to his cause. Going beyond participation in South Korea’s Hoseo University which issued diplomas in NFT form to its 2,830 graduating students on March 18.
Last month, the Ministry of ICT, Science and Future Planning pledged to support the growth of a national Metaverse with a $187.7 million dollar grant. Content creators are expected to benefit the most from the new grant.
Thus, content creators appear to be reaping the rewards of increased demand for their services in developing NFT designs for a wide array of companies. A simple search for NFT on the leading job search website JobKorea produces 753 unique positions for content creators and business professionals.