It has been reported that Paris Fashion Week 2022 consisted of 64 shows and 42 presentations, many of which demonstrated the future of fashion. From the sprayed-on dress worn by supermodel Bella Hadid at the Coperni show to upcycled fresh looks consisting of recycled garments, Paris Fashion Week brilliantly highlighted trends for upcoming seasons.
Victor Weinsanto, a French designer who launched his brand in 2020 after spending two years working with the famous Jean Paul Gaultier, said that virtual worlds allow creators to design without having to use real fabrics and materials.
“In a sense, this ensures sustainability, even though a lot of energy and time is used to create such collections.”
However, Weinsanto revealed his first digital collection, M3talove, immediately following his fashion show that took place in the Marais district of Paris on September 26. Unlike traditional fashion week experiences, the M3talove collection was showcased as 3D holograms within a series of glass cases housed in a dark room, equipped with bright lights and a DJ.
The report said that such a setting seemed appropriate, as the collection was a collaboration between Weinsanto and K-pop girl band Lightsum.
Richard Hobbs, the Founder and Chief Operating Officer of Brand New Vision (BNV), the Web3 platform behind M3talove, said that the idea for this collection was inspired by the possibilities of merging K-pop culture with fashion.
“This was a collaborative experience, with Victor presenting his concepts to each of the eight members of Lightsum, who then gave their comments and suggestions before BNV converted the sketches into digital outfits, along with individual customized avatars for the eight girls.”
Weinsanto said that the M3talove collection was one of the best ways to use nonfungible tokens (NFTs) to showcase a collaboration between music, the Metaverse, and fashion.
Thus, Weinsanto concluded:
“I wanted a collection that could be wearable but still have details that would be impossible to incorporate in real life.”