It has been reported that the number of NFTs pays homage to Playboy’s founding year of 1953, and the tokens will serve as “keys to a reimagined Playboy Club,” which gives the owners access to exclusive events, content, and merchandise.
However, the launch of the Ethereum-based NFTs began on Sunday, with a pre-sale for whitelisted investors until Tuesday. Two public sales launch the following day, one for United States dollars customers and the other for those paying with Ether (ETH).
The report said that the sales are being hosted on an official “Playboy Rabbitar” website, and the NFTs will be priced at 0.1953 ETH each or the fiat equivalent (currently $814).
Jamal Dauda, the Vice President of Blockchain Innovation at PLBY Group (the owners of Playboy, said:
“The Rabbitars mark the beginning of true blockchain-based membership for Playboy. Just as Playboy Club keys gave millions of members a chance to step into the sophisticated lifestyle that the Playboy brand represents, NFTs today can do the same and so much more.”
Likewise, the owner of CryptoPunk #6046 recently turned down a bid of 2,500 ETH for their tokenized punk avatar. That’s about $10.5 million, which would have represented the largest CryptoPunk sale to date if accepted.
Thus, according to Larva Labs, CryptoPunk #3100 holds the record, having been sold for $7.58 million in March.