PSV Eindhoven, the Netherland-based top-tier football club, has partnered with local crypto trading platform Anycoin Direct, which will pay the club an undisclosed amount of Bitcoin (BTC) in a new sponsorship deal.
It has been reported that Anycoin Direct will remain an official partner of PSV Eindhoven for the next two seasons with the goal of growing awareness of crypto across Europe.
However, by using the crypto platform’s services, PSV Eindhoven will be able to receive the total sponsorship amount in Bitcoin, making it the first major football club in the European Union to get paid sponsorship in cryptocurrency.
Frans Janssen, the Commercial Director of PSV Eindhoven, created the Bitcoin wallets for accepting the sponsorships after the deal was signed off.
“As a club in the heart of the Brainport region, we are always innovating, cryptocurrency fits well into this picture.”
The report said that earlier this year in April, PSV experimented with nonfungible tokens (NFT) by auctioning a digital version of the 1988 European Cup Final, which it had won against Benfica. To signify the importance of the win for the club, the NFT was also accompanied by an official certificate signed by Hans van Breukelen, the goalkeeper who played on the championship team. Out of all the use cases that crypto offers, football clubs are placing bets on fan tokens.
Thus, some of the recent federations to take part in this experiment are Arsenal and Manchester City, both in partnership with a fan engagement platform Socios.